October is complicated for me. Breast Cancer Awareness Month (BCAM) always brings mixed feelings. Six years, and I still can’t stomach pink! As I have mentioned here before, breast cancer ruined the color pink. I am thrilled with BCAM’s awareness of the disease but appalled at all the “Pinkwashing” that major brands embrace. If you are unfamiliar with the phrase pinkwashing, see the definition…
Happy first Tuesday in October! I want to share my emotional thoughts on Breast Cancer Awareness Month with you. As I am sure you know, October is Breast Cancer Awareness Month. Or, as I like to refer to it, “Pinktober.” I am not a fan. This month fills me with anxiety. So many things turn pink in October. It’s become a marketer’s dream! Panera…